Samantha runs her own UK management consultancy and joined Aimava as Associate in 2019. She has represented a number of international organizations in a senior capacity across Asia since 2003, including large, publicly listed businesses as well as private, family-owned enterprises. Samantha has experience across a range of sectors including international trade promotion, private equity, agriculture, food safety, construction materials, power generation and wireless connectivity. She held a number of non-executive roles: Member of the International Consultancy Commission for the CCPIT; Chair of the Agriculture, Food & Beverage Industry Working Group, EUCCC; Chair for the Food, Drink and Agriculture Forum, CBBC and “Bright Crop” Ambassador for the UK Government Program. Samantha provides pro-bono support to Volant Partners, a group focused on the Belt & Road Initiative, is currently Co-Chair of ChineseSpeakers, a non-profit membership organisation for non-native fluent Mandarin speakers and was formerly Non-Executive Chairman for Foundation for Youth Social Entrepreneurship, a social enterprise promoting next generation entrepreneurs amongst youth groups and women in Asia. Samantha is fluent in Mandarin Chinese, has an M.A. (Hons) from the University of Edinburgh and an MBA from HKUST.